BYD Sets its Sights on Europe as Official Partner and E-Mobility Partner of UEFA EURO 2024

For the first time in its 70-year history, the Union of European Football Associations (UEFA) has formed a partnership with a New Energy Vehicle (NEV) manufacturer. BYD has announced its significant role in the upcoming UEFA European Football Championship 2024™ in Germany, becoming both an Official Partner and the Official E-Mobility Partner of the event.



BYD Partners with UEFA EURO 2024™ BYD’s sponsorship will greatly enhance its brand visibility across Europe. This partnership with UEFA EURO 2024™ is a strategic move to introduce the public to BYD’s latest electric vehicles (EVs) and advanced technologies at selected championship venues.


Exciting Activities Ahead BYD will be prominently featured in official fan zones, providing fans with live match broadcasts and captivating entertainment. The brand will also organize numerous events for potential BYD customers and football fans in various markets, offering engagement opportunities and chances to win unique prizes.

Additionally, BYD will host hundreds of events in its stores throughout Europe to celebrate this prestigious football championship, demonstrating its commitment to greener and smarter vehicle solutions. This marks the first time BYD has received such a significant European car award. Michael Shu, Managing Director of BYD Europe, expressed his pride, stating, “We are very proud of this award as it has been recognized by a panel of professional judges. I’m confident this prize will attract the interest of new car buyers, especially because the BYD DOLPHIN offers excellent price/quality, a rarity in the EV segment. BYD aims to provide premium equipment as standard while keeping it affordable to promote e-mobility to a broader audience.”


BYD to Deploy a Range of NEVs Securing the role of Official Partner for UEFA EURO 2024™ is a significant achievement. BYD’s sponsorship aligns with UEFA’s goal to host a greener, more sustainable championship, combining the thrill of football with a commitment to environmental responsibility.

BYD is dedicated to delivering world-class electric cars and EV technology, facilitating the transition to electric mobility for European consumers by making it more accessible, affordable, and practical, while also offering a premium experience. As part of its sponsorship, BYD will supply a variety of NEVs for various stakeholders during the tournament, which will be held across ten stadiums in Germany from June 14 to July 14, 2024.



Shared Vision UEFA Marketing Director Guy-Laurent Epstein commented, “We are thrilled to welcome BYD, a pioneering brand with a 29-year history in advanced battery technologies and a reputation for global innovation in new energy vehicles, as a partner for UEFA EURO 2024. This partnership aligns perfectly with UEFA’s vision of promoting a greener, more sustainable European Championship by merging the excitement of football with our commitment to environmental responsibility.”

Since entering the European passenger vehicle market in 2022, BYD has rapidly expanded, establishing a network of 230 stores in 19 European countries and launching five innovative NEVs. Looking ahead to 2024, BYD plans to introduce three new models in Europe, further diversifying its product range. Additionally, BYD’s sub-brand, DENZA, is set to debut in Europe, marking another milestone in BYD’s global expansion.

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